Meet Wendy | Founder of Lake & Luxe

Wendy Martorano is the visionary behind Lake & Luxe, a premier event planning and concierge service designed to elevate your Lake Geneva getaway. With a background as a florist, wedding planner, and event designer, Wendy brings a unique blend of creativity, organization, and elevated style to every experience she curates.

At Lake & Luxe, Wendy specializes in designing unforgettable bachelorette and bachelor parties, girls’ weekends, and luxury group escapes. Her signature approach goes beyond traditional planning—offering full-service concierge experiences including Airbnb styling and décor, custom itinerary planning, and fully stocked kitchens and bars so your weekend feels seamless from the moment you arrive.

Wendy is known for transforming spaces into beautiful, welcoming environments that reflect each client’s vision—whether it’s a champagne-filled celebration, a cozy lakeside retreat, or a high-energy weekend with friends. Her attention to detail and passion for hospitality ensure that every element is thoughtfully curated and effortlessly executed.

With Lake & Luxe, Wendy’s goal is simple: to take the stress out of planning and replace it with excitement, ease, and unforgettable moments—so you can arrive, relax, and truly enjoy every second.